June 3, 2011, 12:04 PM

Skinit.com aims for growth with the hire of a Skechers.com executive

Laura Christine will build sales for the custom accessories and technology seller.

Lead Photo

Laura Christine

Skinit Inc., an e-retailer of customized decals for electronic devices, has hired Laura Christine as executive vice president of its consumer group. Christine’s role is to build sales and brand recognition for Skinit.com and to expand its business-to-business relationships with other online retailers that can deploy the company’s personalization tools on their own sites.

Christine joined Skinit earlier this year after nearly six years as vice president of e-commerce and direct marketing at shoe brand Skechers USA Inc. where she had responsibilities for Skechers.com, Soholab.com and MyShapeUps.com. Skechers is No. 336 in Internet Retailer’s Top 500 Guide. Earlier in her career she was director of e-commerce for shoe and apparel brand adidas.

At Skinit.com consumers can create skins—vinyl covers that adhere to consumer electronics—for a wide range of devices such as cell phones, laptop computers and gaming systems, and customize them with photos or designs they create and upload to Skinit.com, or select from designs available on the site. The company also makes skins to decorate walls and cars. Wireless phone company Verizon and online photo service Snapfish are two e-retailers that already use Skinit’s customization tools on their sites.

 “I am excited to join a company that is the clear market leader in personalization,” Christine says. “Skinit’s full-service ecommerce and promotional solutions offer brands unlimited possibilities to not only engage new and existing customers, but to ensure their brand is truly visible.”

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