May 31, 2011, 5:05 PM

Follow the money

(Page 3 of 3)

One by one, top executives at major chains have assured investors and analysts that they realize mobile and e-commerce must tie into their bricks-and-mortar strategies.

"We believe it will be just a few short years before customers walk into the store, scan a product to learn about it or locate a size or color, perhaps share the product with a friend or read a review, then walk out of the store with a product in hand, automatically charged to the account that links with their mobile device," said Urban Outfitters CEO Glen Senk at a recent investor conference. "Our goal is to stay ahead of the consumer—ahead of what we believe is a paradigm shift in the way people are shopping."

Now that Senk and his peers have recognized the paradigm shift, they have to show they can turn it to their advantage.

stefany@verticalwebmedia.com

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