May 31, 2011, 5:31 PM

Car shoppers on the move dial into eBay Motors' mobile app

Car shopping is becoming easier on eBay, which shoppers can now access via a new eBay Motors app for the iPhone.

Kevin Woodward

Senior Editor

Everyone knows you can buy just about anything on eBay, including cars and trucks and vehicle accessories. Now eBay Inc. says it's making vehicle buying and selling even easier through a new eBay Motors mobile app for Apple Inc.'s iPhone.

And eBay Motors shoppers aren't wasting any time making use of that app. In the first quarter, the number of vehicles sold on the eBay Motors section of eBay.com via a mobile device more than doubled over the year-earlier quarter, eBay says, declining to provide specific sales figures.

The eBay Motors app lets shoppers search for vehicles to buy; share vehicle data on Facebook and Twitter; access AutoCheck, a vehicle history report service from Experian; and access their eBay accounts.

The app also enables users to shop for parts and accessories by scanning a car or truck's vehicle identification number, a unique code for each motor vehicle. The app then places the vehicle's year, make and model in the My Garage feature that stores a user's vehicle information. From My Garage, users can shop for parts and accessories on eBay from within the app.

Steve Yankovich, eBay vice president of mobile, says he expects consumers to peruse the app even if they are not in the market for a car, and "get inspired for their next purchase."

EBay is on the right track in making online car buying easier for shoppers, according to consultants Capgemini. Consumers likely to buy a vehicle online cite their two biggest motivations as ease and speed of shopping, says Capgemini's Cars Online 2010/2011 report.

The report also notes that one-third of U.S. consumers say they are likely or very likely to purchase a vehicle online.

kevin@verticalwebmedia.com

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