In its second-largest acquisition, Amazon buys the company for $970 million.
10CMS is an On Demand Commerce Content Management platform.
May 24, 2011 – London, UK - vzaar, (http://vzaar.com) one of the world's leading online video platforms for business and eCommerce video, today announced its selection as the business video platform of choice by 10CMS (www.10cms.com), the on demand commerce content management platform. "Video is one of the proven mediums for effective selling online, but how successful it is depends on how well it is delivered," said James Brooke, co-founder and CEO of 10CMS. "Online retailers and eCommerce sites need to deliver video content that engages consumers with sophisticated interactive elements and eye-catching imagery that reflects their brand."
Stephen McCluskey, CEO of vzaar, is delighted to partner with 10CMS, which is a "vibrant, forward-thinking company that understands the power of video for enriching the online experience."Using the vzaar video platform, 10CMS's retail clients (which include Halfords, Kiddiecare, LK Bennett, A-Wear and Heal's) are now able to quickly upload video portfolios and then easily create interactive video merchandising content that integrates vital "call to action" elements, such as clickable hotspots. In addition, vzaar's analytics capabilities ensure they can measure the effectiveness of video content and then optimize based on real insight.Brooke added: "We chose to work with vzaar because of its excellent reputation for customer service and support, its commitment to creativity and innovation, and the range of developer tools and features it offers."
vzaar is the leading online video hosting platform for eCommerce sites of all sizes and market segments. The vzaar service provides a cost effective and highly scalable video hosting service to thousands of companies worldwide. The easy to use online video management dashboard and a highly experienced sales support team allow businesses to publish video online fast. Founded in 2007, vzaar has its Headquarters in London, United Kingdom. For more information visit http://vzaar.com
10CMS is an On Demand (SaaS) Commerce Content Management platform. Offering an unrivalled blend of cost efficiency, flexibility and merchandising power, it is optimised to deliver sophisticated Commerce content across the spectrum of digital platforms. The 10CMS platform provides a full suite of intuitive Content Management tools and is the first to support both Flash and HTML5 formats. As a result, it enables retailers to create and deploy richly interactive content into existing web sites, off-site destinations like Facebook, and into mobile and tablet based devices, including the iPhone and iPad.Retailers currently using 10CMS to inspire deeper engagement with online shoppers, drive more sales and deliver a differentiated brand experience online include Waitrose, Tesco, Jimmy Choo, A|Wear, Waterford Wedgewood, LK Bennett, Heal's, Halfords and Conran Shop.