May 23, 2011, 3:44 PM

Kendon Trailers Partners with Shopatron to Launch E-Commerce

Shopatron adds Kendon to a list of nearly 1,000 brands and 12,000 retailers that use Shopatron' to process online orders.

Topics: Kendon, Shopatron

San Luis Obispo, CA, May 18, 2011 – Motorcycle and car buffs the world over are now waiting anxiously for the delivery guy. Buying a motorcycle trailer or bike lift online may not sound like news to you, but it is to many enthusiasts who either couldn't find a Kendon dealer in their area, or simply wanted to shop for and purchase a trailer or lift online. It's also news to brands struggling with the decision whether to sell their product directly from their branded website.

Kendon's fold-up motorcycle trailers and motorcycle lifts have been available at retail dealers nationwide since their founding in 1991. But until recently—because of the nature of their products, and loyalty to their retailer partners—they were reluctant to sell their products online. An introduction to Shopatron changed that.

“We love our retail dealers, as they are the lifeblood to Kendon's success,” says Kendon President, Frank Esposito. “Nothing works better for the consumer than working with a knowledgeable stocking dealer.  We didn't want to undermine those relationships by selling online direct to our consumers, so it was great news when we found Shopatron. Now we keep our customer base happy by selling directly from our website, and still keep our retail partners happy giving them the orders. Shopatron is a good business reason for more dealers to stock Kendon.”

Shopatron adds Kendon to a list of nearly 1,000 brands and 12,000 retailers that use Shopatron's unique eCommerce model to process online orders. Like Kendon, many brands have felt the push to sell online, but needed a way to do so without undermining their retailer sales.

 For more information about Shopatron, visit or call 866-625-5050.

 About Kendon

Founded in 1991, Kendon is the originator of Stand-Up™ motorcycle trailers and lifts. Based in Anaheim, CA, they manufacture high-quality, fold-up motorcycle trailers, lifts, and accessories and are known for their innovation and durability. Kendon Trailers are made in the USA. For more information about Kendon, visit

 Motocross Action magazine gave Kendon's motorcycle trailer 4 out of 5 stars stating, “If you need a motorcycle trailer, we think the Kendon Stand-Up trailer is as good as they come. It tows great, is well-made and, best of all, doesn’t take up a lot of room when you aren’t using it.”

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company’s sales through the retail channel. Working with almost 1,000 brands and 12,000 retail partners across 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...