It appears that Fox News host Glenn Beck is aiming to become an e-commerce executive when his afternoon talk show gig ends later this year. Beck, through his media company Mercury Radio Arts, announced today the launch of Markdown.com, a site that sells consumers vouchers to online and local merchants.
Through tomorrow, consumers can pay $10 for a $20 voucher redeemable at Chocolate.com, a chocolate marketplacewhere orders are filled by chocolatiers across the country. The deal description introduces the types of products consumers can buy with the deal and also includes a section about how shopping at Chocolate.com helps support American values and entrepreneurs. Markdown.com’s second deal, set to launch later this week, is for LifeLock, a vendor of identity theft protection tools.
Markdown.com uses the tagline “Value and Values” and says the site will only post deals that it finds honest and in line with “a set of principles that transcends money,” which may mean the site publishes only a deal or two per week, according to the site.
“Markdown.com is a way for people to connect with companies and products that respect their values and respect their hard-earned dollars,” Beck says in a video introducing the service. “We have an opportunity to save people money and unite with each other and create something of real value to help.”
The deal site also encourages consumers to spread the word about the service. A consumer who refers one or more friends to buy a deal gets 10% off her own deal purchase price for each friend she refers who also buys the deal.