May 23, 2011, 3:50 PM

buySAFE Increases Bowlerstore.com’s Conversion Rate

Bowlerstore.com saw close to 1.5 additional sales for every thousand web site visitors.

Arlington, VA and Versailles, OH (May 19, 2011) – buySAFE, Inc., the leading provider of comprehensive consumer confidence programs for internet retailers, and Bowlerstore.com, the Internet’s premier bowling website, determined during a recent A/B test that buySAFE materially increased website conversion and sales at Bowlerstore.com while also improving the overall customer purchase experience.

Bowlerstore.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. The use of buySAFE increased Bowlerstore.com’s website conversion rate by 9.9%. The test was conducted over a multi-week period in April and May 2011. The results were highly statistically significant with hundreds of thousands of visitors and over 700 orders included in the test.  With buySAFE present, Bowlerstore.com saw close to 1.5 additional sales for every thousand website visitors, resulting in significant increases in sales and profits from using the buySAFE solution.

“We strive to make our customer’s purchasing experience as easy and confident as possible” said Doug Davidson, Owner and CEO at Bowlerstore.com. “The easy installation and the results of the A/B testing proved that our customers value the buySAFE 3-in-1 Guarantee, thus increasing our sales and customer satisfaction. We look forward to a long and successful partnership with buySAFE”

“We are excited to partner with Bowlerstore.com and add to the already great shopping experience on their AspDotNetStorefront website”, said Jeff Grass, CEO of buySAFE, Inc. "The A/B test results demonstrate the significant lift the buySAFE program brings to a website and how well it helps leading merchants convert shoppers into buyers”.

About buySAFE

buySAFE, Inc. provides comprehensive consumer confidence programs for online retailers to increase customer satisfaction, brand loyalty and profitability. buySAFE is partnered with Liberty Mutual, Travelers, ACE USA and Assurant Specialty Property. With over 3 billion online impressions of buySAFE each year, 21 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

 About Bowlerstore.com

Bowlerstore.com is the premier bowling website.  They offer totally secure payment processing, quick shipping, a giant multi-million dollar inventory, and some of the best pricing on the net. The staff at Bowlerstore.com has over 20 years of Pro Shop, Ball Drilling and Internet retailing experience. They ship from 10 warehouses throughout the country to provide the fastest shipment of bowling products in the industry.  For more information, visit http://www.bowlerstore.com

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