May 18, 2011, 5:15 PM

Half of U.K. smartphone owners shop via mobile, research finds

That’s up from 30% in just nine months.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo

With a smartphone comes mobile web and app use—and in the U.K., mobile shopping, as well, a new survey finds.

In March, 50% of U.K. smartphone owners reported shopping via their mobile devices; that’s up from 30% in June 2010, finds a survey of 571 U.K. smartphone users by e-commerce and m-commerce technology provider Portaltech and research firm eDigitalResearch.

11% of smartphone shoppers do so on a weekly basis, according to the survey, “The Role of Mobile in Retail Commerce.” The number of smartphone owners who said they expected to browse or purchase more on their phones in the next 12 months more than doubled, from 20% in June 2010 to 46% in March.

66% of survey respondents said they use their smartphones for browsing products and services, up from 45% in June 2010. 30% do so on a weekly basis, up from 16% in June.

“This latest research makes it clear that in just nine months, we have witnessed a substantial increase in the rate of change in consumer behavior and interaction with retailers via the mobile channel,” the survey report says. “This again calls to mind the paradigm shift that occurred in consumer behavior in the early years of the Internet—the obvious difference being the additional empowerment bestowed by portability and mobility, and all that they imply.”

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement