May 12, 2011, 4:03 PM

PC Mall jumps into daily deals

The electronics retailer is expanding OnSale.com to include daily deals.

Nesli Karakus

Senior Editor, Research

Lead Photo

Computer and electronics retailer PC Mall Inc. is throwing its hat into the daily-deal ring. The company is expanding its discount shopping site, OnSale.com, into a daily-deal site that offers shoppers discounts on products and services in their local areas.

Similar to Groupon, shoppers can purchase discounted offers at OnSale.com and redeem the voucher, or OnSale Coupon as PC Mall calls it, at local merchants. OnSale is offering discounts on items ranging from restaurant and spa services to clothing and pet supplies.

Consumers can now sign up at OnSale.com to receive the offers through e-mail, Facebook and Twitter. When the site begins offering the daily deals in the second quarter, shoppers will be able to purchase the discounted offers and redeem them at local merchants. Shoppers will also be able send the deals to friends and accumulate rewards points when friends make purchases.

“We are very excited about OnSale’s prospects as it expands into this emerging market which, fueled by the social web, has quickly evolved into an important growth channel for merchants,” says Frank Khulusi, CEO at PC Mall, which is No. 52 in the Internet Retailer Top 500 Guide. “We have been working for some time to develop what we believe is an innovative, unique value proposition to both merchants and consumers.”

“Unlike other competitors in this space, OnSale has been an online e-commerce merchant for over 10 years. As a result, OnSale can offer consumers the opportunity to leverage rewards programs that provide them significant discounts on computer and consumer electronics products, not just discounts on other third-party coupons,” says Khulusi.

PC Mall plans to begin in select local markets and then expand to cities around the country. The company didn’t disclose the specific regions where it will begin offering its daily deals.

In February, PC Mall acquired the assets of web retailer eCost.com for about $2.3 million from PFSweb Inc. PC Mall said it would merge the assets of eCost.com and OnSale.com into a new business unit called OnSale Inc.

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