May 6, 2011, 10:28 AM

Sunflower Farmers Market Enhances Online Strategy to Engage Shoppers

Phoenix Based Organic and Natural Products Market Expands Online Services with Addition of New Interactive Tools and Resources

Minneapolis -- (May 3, 2011) -- Grocery Shopping Network (GSN) is pleased to announce the launch of Sunflower Farmers Market’s (Sunflower) newly enhanced consumer website.  Based in Phoenix, Arizona; Sunflower operates 33 retail locations in 6 States including Colorado, Arizona, New Mexico, Nevada, Utah, Texas, and soon to be 34 retail locations in 7 States as they are opening their first store in California in May.  

Strengthening their online strategy, Sunflower’s newly enhanced website provides interactive tools for shoppers that include a digital circular that allows shoppers to search by department or brand; a recipe center that includes wine parings; access to in-store specials and sales items; as well as the ability to create a master shopping list and a record of previous shopping lists.  

“Sunflower Farmers Market has recognized that there is a huge middle market for healthier foods,” said Scott Lutz, President and CEO of Grocery Shopping Network.  “Although this segment has entrenched competition, Sunflower has been able to establish itself and maintain its growth while offering a variety of products at 20%-30% below their competitors’ prices.  We look forward to assisting Sunflower as they continue to grow by providing digital shopping tools and online resources that assist their shoppers.”

Sunflower Farmers Market offers a variety of natural and organic foods through its store departments, including a Fruits and Vegetables Department that is home to a variety of seasonal, specialty, and local produce; a Meat and Fish Department that features prepared foods, Sunflower’s own freshly made sausages, Harris Ranch all natural beef, and a large variety of seafood; a Bulk Foods Department that features a variety of 450 items; a Natural Living Department that features a variety of natural living products including vitamins, supplements, and a variety of beauty products; a Deli Department that features prepared foods, sliced meats, Sushi, freshly-baked breads, and 250 varieties of cheese; as well as Beer and Wine Departments in select locations.   

 “We are excited to enhance our “Serious Food at Silly Prices” concept online with new digital tools that will assist our customers,” said Steve Black, VP of Marketing and I.T. for Sunflower Farmers Market.  “We have experienced tremendous growth over the past eight years as we have strived to serve the needs of budget conscious shoppers that are searching for affordable high quality natural and organic products.  Today’s tech savvy consumer wants and needs a website that will make their weekly shopping experience more efficient.  With all the features we’ll now have thru our partnership with GSN – we believe our customers will be very happy with their new on-line experience.”

About the Grocery Shopping Network, Inc.:

Grocery Shopping Network, Inc.connects consumers, retailers, and brands through its premier content, advertising, and software for retail websites. The company’s platform enables consumers to quickly plan a shopping trip or place an order online while providing savings as well as time and menu planning benefits. With GSN OutReach™ advertisers and retailers can target and reach their brand’s highest potential power shoppers from a national to neighborhood level utilizing premium publisher sites. GSN StoreSite™, with strategic partners, delivers retail & grocery websites in top US markets for brands to target consumers as they plan and shop online. GSN InSight™ provides advertising campaign ROI analysis backed by POS transaction data from over 40 million loyalty card holders. For additional information, please visit our website at: www.groceryshopping.net.

About Sunflower Farmers Market:

Sunflower Farmers Marketis a rapidly growing chain of full-service grocery stores offering consumers the highest quality natural and organic products at the lowest possible price. The company, founded in 2002, is a pioneer in developing the emerging value segment of the natural and organic foods retailing industry. They have remained true to their motto “Serious Food…Silly Prices®” since the market’s inception. The company has 33 retail stores located throughout Colorado, Arizona, New Mexico, Nevada, Utah, Texas, and soon to be California.

Forward-Looking and Cautionary Statements:

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as contained in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that reflect management's current views and estimates regarding future market conditions, company performance and financial results, business prospects, new strategies, the competitive environment and other events. You can identify these statements by the fact that they use words such as "anticipate," "believe," "estimate," "expect," "intend," "project," "plan," "outlook," and other words and terms of similar meaning.

These statements involve a number of risks and uncertainties that could cause actual results to differ materially from the potential results discussed in the forward-looking statements. Among the factors that could cause actual results and outcomes to differ materially from those contained in such forward-looking statements include the following: general economic conditions, acquisitions and development of new businesses, divestitures, product availability, sales volumes, pricing actions and promotional activities of competitors, profit margins, weather, changes in law or regulations, foreign currency fluctuation, availability of suitable real estate locations, the company's ability to react to a disaster recovery situation, the impact of labor markets and new product introductions on overall profitability, failure to achieve anticipated benefits of announced transactions and integration challenges relating to new ventures.

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