A new forecast from Forrester Research credits greater online spending by Canadians, lower shipping costs and more selection for the spending increase.
YP.com deals initially will launch in Los Angeles, Atlanta and Dallas/Fort Worth.
YP.com, the online version of the Yellow Pages phone book owned by telecommunications company AT&T Inc., will begin offering a deal-of-the-day service in about a month to consumers in Los Angeles, Atlanta and Dallas/Fort Worth. The company says it plans to launch operations in more cities and also offer national deals. With this move, AT&T enters an increasingly crowded daily-deal market led by Groupon and LivingSocial that’s recently attracted offerings from such online giants as Facebook and Google.
According to details listed on YP.com, the daily-deal program resembles the one offered by Groupon, with a minimum number of consumers having to purchase an offer before it kicks in. The YP.com site also encourages consumers to spread the word about offers via e-mail and the Facebook social network.
Consumers who register through May 22 for the program receive a $10 credit toward their first daily-deal purchase from the site. Offers will be distributed by e-mail every morning and come from businesses in the dining, personal care, home services, entertainment and travel categories.
“Given AT&T’s unique assets and reach in local search, entrance into the daily deals marketplace is a natural opportunity to expand a nearly $1 billion local advertising business and offer another way for merchants to connect with consumers,” an AT&T spokeswoman says. She says deals build on existing savings already offered via coupons on YP.com and its mobile apps; AT&T plans to integrate deal-of-the-day offers into existing YP mobile apps, she adds. The official name of the daily-deal program has yet to be determined, the spokeswoman says.