May 3, 2011, 3:34 PM

eBay buys the tech firm that supports its charity program

The purchase of MissionFish continues the acquisition streak this year for eBay.

Thad Rueter

Senior Editor

Lead Photo

EBay Inc. this week said it has bought MissionFish, the company that provides the technology for the online marketplace’s charity program.

EBay did not say how much it paid for MissionFish, which was owned by the Points of Light Institute, the nonprofit organization that distributes to charities the funding raised through eBay’s Giving Works program. “EBay will begin the process of creating a separate nonprofit organization that will eventually be directly responsible for the collection and distribution of funds,” an eBay spokesman writes on a blog posting.

MissionFish has provided the technology for Giving Works since 2003, the online marketplace says in the blog posting. Giving Works raised $54.8 million in 2010, which went to nonprofits in the United States and United Kingdom. The money was raised through the sale of some 9 million items on eBay in 2010, with a portion or all of the sale amounts directed to Giving Works.

The acquisition is just the latest for the online marketplace. In late April, eBay said it would buy Where, a provider of advertising services, search and mobile apps that support shopping in nearby stores. Earlier last month, eBay announced plans to take 93% of Turkey-based online marketplace called GittiGidiyor. And in March, eBay announced a gigantic e-commerce acquisition, saying it would spend $2.4 billion to purchase e-commerce service provider GSI Commerce Inc.

J.J. McCarthy, senior manager of Internet marketing at eBay Inc., will speak at the Internet Retailer Conference and Exhibition 2011 in a session entitled "How eBay built a top-producing affiliate program in-house—and how you can too." Also at the conference, Christopher Payne,  vice president and head of eBay North America, will give a keynote address on “The future of e-commerce.



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