April 29, 2011, 11:15 AM

Survey: E-mail marketing

(Page 2 of 2)

But creative retailers can overcome the obstacles, Daniels says, such as by using animated GIF graphics files that replicate video, but without sound. He says that's "a wonderful tactic as it requires a call to action to click to a landing page to hear and see the full video."

thad@verticalwebmedia.com

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