April 29, 2011, 11:34 AM

E-commerce sales head into overdrive

A 16.6% year-over-year rise in March sales followed a 13.2% rise in February. March was the fifth consecutive month of double-digit growth in online retail sales.

Lead Photo

If post-recession consumer spending still isn't up to par, don't blame online retail. In the fifth consecutive month of double-digit growth, retail e-commerce sales rose 16.6% year over year in March, MasterCard Advisors, the consulting unit of MasterCard Worldwide, says in its SpendingPulse report.

The March hike followed a 13.2% year-over-year rise in February.

MasterCard's estimate includes purchases made with all payment forms, including credit and debit cards of all brands, cash and checks. This month's report did not estimate spending in dollars.

Online apparel sales posted a large gain in March, increasing 18.7% year over year, the 16th consecutive month of growth for the category. By contrast, total apparel sales, which includes purchases made in bricks-and-mortar stores, increased 4.4% in March, MasterCard says. The March SpendingPulse report offered no other e-commerce figures, but did note that overall luxury sales showed a sixth consecutive month of growth, up 8.5% year over year, the largest monthly gain since December.

thad@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Satya Krishna Ganni / Mobile Commerce

Mobile sites better than responsive design for shopping

Dedicated mobile commerce sites for smartphones and tablets and mobile apps are unparalleled in providing ...

FPO

John W. Spelich / E-Commerce

What do Chinese online consumers want to buy from the U.S.?

Yes, they want luxury goods, but they also want baby formula and skin lotions. The ...

Advertisement