April 29, 2011, 1:33 PM

E-commerce is off to a good start for Deckers in Q1

The web grew 27.7% while total revenue increased 31.4%.

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Deckers Outdoor Corp., which makes and sells Ugg boots and other footwear brands, got the New Year off to a good start online.

For the first quarter ended March 31, Deckers, No. 170 in the Internet Retailer Top 500 Guide, reported:

  • Web sales increased 27.7% to $23.5 million compared to $18.4 million in the first quarter of 2010.
  • Total sales grew 31.4% to $204.9 compared to $155.9 million.
  • Retail sales increased 53.2% to $35.4 million compared to $23.1 million.
  • Same-store sales rose 2.6%.
  • Net income grew 7.3% to $19.2 million from $17.9 in the first quarter of 2010.

Internet Retailer calculates that the web made up 11.5% of total revenue in Q1, compared with 11.8% in the prior year.

Deckers credits the launch of a new e-commerce site in the United Kingdom and higher demand for Ugg boots for the growth in web sales. “We delivered a good start to the year,” says CEO Angel Martinez.

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