April 22, 2011, 3:58 PM

Best Buy will offer online-only Easter deals

BestBuy.com will host an electronics sale while its stores are closed for the holiday.

Stefany Moore

Associate Director of Research

Lead Photo

Best Buy Co. Inc. hopes to boost sales this weekend by offering an online-only sale for Easter and relying on web ads instead of print circulars, the consumer electronics chain announced today.

While the retailer’s bricks-and-mortar stores are closed Sunday for the holiday, shoppers will be able to find deals on entertainment, mobile and computing products at BestBuy.com.  The retailer will cut prices on all Apple Macbooks, select TVs, cameras, camcorders and smartphones.

Also, this week the retailer is scrapping its insert in Sunday newspapers for an online-only ad.  Its weekly specials include discounts on Samsung HDTVs, HTC mobile phone and LG appliances. A company spokesman says the retailer, from time to time, will replace its regular Sunday newspaper insert with ads that appear only online.

Best Buy, No 10 in Internet Retailer’s Top 500 Guide, announced earlier this month that it plans to reduce bricks-and-mortar square footage and double its annual web sales to $4 billion with the five years.

Lynn Lanphier, Best Buy's director of digital analytics, will speak at the Internet Retailer Conference & Exhibition 2011 in a session entitled "Keeping control of web analytics data."

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