The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Want to nail that sale? Consider offering an online daily deal
Most consumers can be persuaded to purchase by such offers, a survey finds.
Online daily deals can push uncertain consumers toward purchasing retail goods and services, suggest survey data from Lightspeed Research. 60% of respondents said a daily deal offer influenced them to make a purchase they were thinking about.
The market research firm based its findings on a survey of 3,300 U.S. consumers conducted between April 3 and April 18.
The majority of respondents, 60%, also said that when using daily deals they spent more money than the base value of daily deals—for instance, spending more at a restaurant than the value of the discount, or buying additional items from a retailer.
Retailers offering the discounts, found on Groupon, LivingSocial and hundreds of other sites, aren’t the only businesses to benefit from the daily deal craze. 41% of respondents said they make purchases from nearby bricks-and-mortar merchants when redeeming daily deals from other businesses—for instance, redeeming the daily deal with one merchant than making another purchase from a nearby merchant. Proximity, however, is hardly a concern for 35% of respondents, who said they are willing to travel at least 20 miles to redeem a deal. Additionally, 65% of respondents said they had patronized business after using a daily deal discount there.
Still, nearly one in four respondents, or 23%, said they had allowed purchased deals to expire before using them.
The most popular types of purchased deals, according to the survey, were dining (45%), clothing and shoes (36%), and entertainment and event tickets (32%).