April 19, 2011, 11:31 AM

Lorél Helps Leading Brands Deploy Mobile Friendly Websites

Enabling organizations to increase consumer engagement by leveraging the assets of their existing websites to create a branded mobile website.

King of Prussia, PA. – April 19, 2011, Lorél Marketing Group (Lorél), a full-service marketing agency, today announced the successful mobile website launch for its clients: Lehigh Valley Mall, King of Prussia Mall and Rita’s Franchise Company, among others.

The mobile websites are designed to leverage the unique experience of today’s mobile devices by utilizing the content directly from the clients’ existing websites. This allows organizations to manage only one set of core assets to deliver their brand messaging across both their traditional website as well as their mobile website. The user interface is designed to provide customers with easy navigation across a brand’s entire website, all from their mobile phone. The mobile website will detect the website visitor’s mobile device (an iPhone, Android, Blackberry or any other smartphone) and dynamically render the best user interface designed for the particular mobile handset.

Each client’s respective mobile website provides users with the capability to search business information, receive guided GPS locations, view product or service information, as well as access any relative coupons and promotions available. Additionally, the brands can directly integrate their social media, email and mobile databases within their mobile websites. Each mobile website offers consumers a seamless mobile experience, while remaining consistent with the individual organization’s branding concepts.

“Since our mobile site launch, Lehigh Valley Mall has seen a dramatic increase in mobile visitor traffic; increasing nearly 263% compared to the same period last year. Mobile visitors now represent 18.2% of our overall traffic, compared to 6.33% the previous year. We continue to see an increase in dependency on mobile media”, says Amanda Johnson, Lehigh Valley Mall.

“Brands continue to see consumer mobile usage increasing exponentially across the various channels. We are helping our clients to support their customer purchasing engagement by providing them with solutions to help manage and grow their business needs.” – Sebastian Pistritto, President. Lorél Marketing Group.

The mobile websites developed for each client are each equipped with a content management system, which allows for dynamic, simultaneous updating between both the individual client’s traditional website and their mobile site. This provides a streamline method of managing both websites with a single tool.

The Lehigh Valley Mall’s, King of Prussia Mall’s, and Rita’s Franchise Company’s mobile sites offer a wide range of branded features, each supporting the customers’ needs within a user-friendly, mobile environment.

Lorél develops mobile friendly websites designed to deliver a consistent user interface that can easily be navigated across multiple mobile devices and display screen sizes to support the user’s browsing habits. The sites allow mobile users to quickly and easily browse and view details of the various products and services a business provides, as well as any relevant promotions being offered. Lorél also integrates a Mobile GPS Locator within the clients’ mobile platforms; allowing users to enter a zip code, or city and state to find the nearest geographical store/business locations and receive point-by-point driving directions.

In addition, Lorél incorporates social sharing tools, enabling users to share any page within the mobile website across their various social networks.

To learn more about the mobile websites and Lorél’s mobile website platform, visit http://www.lorel.com/mobilesites or contact Sarah Throne at 610-337-2343 or email sthrone@lorel.com.

Lorél Marketing Group is a full-service, multichannel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorél has been directly involved in mapping and motivating consumers' brand affinity and purchase activity across every marketing channel. By leveraging strategic, passionate problem solving, Lorél employs earnest collaboration. Over 70 people strong and privately held, Lorél provides the critical mass warranted to think, solve, and execute quickly across every discipline. Visit www.lorel.com

Lorél Marketing Group 590 North Gulph Road, King of Prussia, PA 19406

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