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Tory Burch Re-Launches E-Commerce and Mobile Commerce Sites
Luxury lifestyle brand re-launches both ecommerce and mobile sites on Demandware Commerce to create cohesive shopping experience from web to mobile.
BURLINGTON, Mass.—April 13, 2011—Demandware, Inc., a global leader in on-demand ecommerce, today announced that luxury lifestyle brand Tory Burch has officially re-launched www.toryburch.com on the Demandware® Commerce platform.. Combining ecommerce with its editorial content and social media, the new site reflects the style and personality of its CEO and founder, Tory Burch, while enhancing its customers’ online shopping experience.
Simultaneously with its ecommerce site launch, Tory Burch unveiled a feature-rich mobile site using Demandware’s mobile commerce application. The unified environment between mobile storefront and ecommerce website provides customers with a seamless, cohesive shopping experience.
“eCommerce has been at the forefront of our strategy from the beginning, as toryburch.com was launched immediately after the opening of our first retail boutique. It has become one of our strongest growth channels and is a top business initiative for us,” said Miki Berardelli, Chief Marketing Officer, Tory Burch. “We chose Demandware for its ability to help us stay ahead of the curve when it comes to commerce innovation and growth, and we are very pleased to be working with them to tell our brand story and enhance the customer experience.”
The company wanted an ecommerce platform that would propel the brand’s growth, provide control and flexibility and allow for fast and easy navigation. Tory Burch selected Demandware because of its strong reputation, success in the marketplace and SiteGenesis® prebuilt storefront application.
The Demandware SiteGenesis storefront includes best practices in usability, site merchandising and technical architecture, and hundreds of apparel-optimized ecommerce features. At the same time, it allows Tory Burch to incorporate its unique branding to create a stylish, engaging website. Demandware’s robust merchandising tools, multisite capabilities and proven scalability provide Tory Burch with the functionality it needs to support its fast-growing business.
The new platform and design feature fast and easy navigation, sophisticated product merchandising, and social media and content integration. The company is able to publish Tory’s Twitter feed and Tory Blog editorial content itself and syndicate it throughout the website. The on-site search features include larger product images, enhanced zoom, alternate views, better color swatches and a quick-shop experience.
Tory Burch fans gave the new site rave reviews on the company’s Facebook and Twitter pages, highlighting its transaction speed and easy site navigation.
“Tory Burch is a pioneer in not only the fashion world but also in the way she runs her business,” said Jamus Driscoll, VP of Marketing, Demandware. “Recognizing early on how important having an online presence was for the brand, the company has since grown significantly and is able to leverage Demandware’s flexible and scalable platform to engage with its customers through multiple channels. We are thrilled to be a part of the company’s continued growth and success.”
About Tory Burch
Tory Burch is an American sportswear brand with a global point of view. It embodies the personal style and spirit of its CEO and founder Tory Burch. Recognizing a void in the market for a designer aesthetic at a more accessible price point, Tory wanted to create a collection of chic, wearable clothing and accessories for women. Tory Burch launched in February 2004 as a lifestyle concept with a retail boutique and multiple product categories, including ready-to-wear, handbags, shoes, small leather goods and jewelry. The collection is carried at 47 freestanding Tory Burch stores across the US, Europe and Asia, www.toryburch.com and over 500 select department and specialty stores worldwide.
About Demandware, Inc.The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Brooks Sports, Columbia Sportswear, Crocs, Hanover Direct, Jones Apparel Group, Lifetime Brands, Jewelry Television, Neckermann, Panasonic, Reitmans and Theory. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email firstname.lastname@example.org.