In its second-largest acquisition, Amazon buys the company for $970 million.
Online shoppers can now get advice from their Facebook and Twitter friends in one click.
London, 14th April 2011 – Twenga, the new-generation shopping search engine, has this week launched its ‘social shopping’ feature to bridge the gap between social networks and products available online for purchase. This development makes the online shopping experience even more like walking the high street with the closest of friends allowing shoppers access to trusted buying advice from their networks before making a purchase.
This innovative social feature from Twenga is available on all 350 million plus products from more than 160,000 online shops on its sites, making it the first price comparison site to introduce social shopping on this scale.
According to research by UK digital marketing agency Clicky Media published in March 2011, there are nearly 30 million Facebook users in the UK and that number is increasing by 1 million UK users each month. Factor in that three in four Brits shop online and spend an average of £750 a year, and what results is the perfect intersection for social networking communities to truly socialize with online shopping sites.
On finding a product to purchase, shoppers can involve their friends on Facebook and Twitter to make the right decision, using a question of their own creation or one of the following, suggested by Twenga:
- What do you think of this product?
- Has anyone tried it out?
- I want it! Will anyone get it for me?
The question, photo, product description and price are all emailed or instantly published on the social network of choice, allowing an instant reply and conversation with friends and family on Facebook and Twitter.
“Combining the power of social networks with the size, depth and width of Twenga’s assortment of products is a powerful breakthrough in the Internet business,” says Bastien Duclaux, CEO and co-founder of Twenga. “Providing instant interaction with social networks gives online shoppers the opportunity to turn to the friends or family members they trust most.”
This social shopping tool encourages meaningful social interaction between users of online networks. This development brings value to both online shoppers and retailers, through bridging time spent on social networks to time spent shopping online.
“I was just about to ask a friend for advice about a maxi-dress for a wedding, but this makes it so much easier. Thank you!” says Sandra, a Twenga and Facebook user. “With my friends’ advice, I’ve made up my mind which one is for me.”
“The best advice is a friend’s advice”, added Gaël de Talhouët, Vice-President Marketing at Twenga.
Check out the new social shopping feature now on www.twenga.co.uk.
 Forrester Research
Twenga, the new-generation search engine enables millions of shoppers throughout the world to find what they want, at the best price, from the online shop of their choice.
Thanks to its proprietary technology, Twenga automatically gathers offers from online retailers and displays them in one searchable interface. As a result, Twenga has the most comprehensive listing of online shops.
Founded in 2006 by Bastien Duclaux and Cedric Anes, Twenga runs 15 sites, including the UK, France, Spain, Italy, Germany, the Netherlands, Poland, Brazil, Russia, the United States, Australia, Japan and China among others, displaying 350 million offerings from more than 160,000 online shops. Twenga’s sites received 45 million visits in November 2010. In the same year, Twenga won the Red Herring 100 Global Award, the Young Technology Leader Award and the Ernst & Young Entrepreneur of the Year Award in the Company of the Future Category.