April 8, 2011, 2:46 PM

ShopNBC hires three more employees who had worked at rival QVC

The new hires will consult on such matters as I.T., merchandising and logistics.

Thad Rueter

Senior Editor

Lead Photo

For the second time this week, ValueVision Media Inc., which owns and operates ShopNBC and ShopNBC.com, has announced the hire of employees who had worked for rival QVC.

The three new hires announced today will work as consultants to ValueVision, whose ShopNBC.com is No. 89 in the Internet Retailer Top 500 Guide. QVC is a unit of Liberty Media Corp., No. 11 in the Internet Retailer Top 500 Guide. The three consulting jobs at ShopNBC are all paid, a ValueVision spokesman says.

Rob Cochran becomes an I.T. consultant. “He will focus on creating I.T. processes to enhance the customer experience and provide greater user interface,” ShopNBC says. The online retailer says Cochran spent 20 years at QVC in various I.T. jobs, including chief information officer.

Nancy Kunkle will help ShopNBC in logistics and customer operations. “She will provide process-engineering advice aimed at further monetizing customer retention initiatives and streamlining product and content creation,” the online retailer says. She worked at QVC for nearly 10 years, ShopNBC says, helping to lead customer advocacy and call center operations.

Dennis Reustle becomes a merchandising and commerce consultant, helping ShopNBC increase its incremental revenue. He spent more than 20 years at QVC, most recently as senior vice president of new business development.

Earlier this week, ShopNBC announced the hire of Annette Repasch as vice president of soft lines. She had worked as vice president and general merchandise manager for QVC. She reports to ShopNBC president Bob Ayd, who worked with Repasch when both were at QVC.

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