April 8, 2011, 2:35 PM

Groupon matches consumer interests with specific categories

The program also extends the buying period from one day to three and four days.

Lead Photo

Groupon has rolled out a category-specific deal program in Chicago that matches Groupon-subscriber interests with related Groupon offers. The company recruited Chicago-area Groupon subscribers to join its Home & Garden deal group via an e-mail invitation sent March 28 and distributed the first Home & Garden offers this week. Groupon also extended its normal 24-hour purchase window to three to four days for Home & Garden offers.

Subscribers to the Home & Garden service can expect to get a list of offers about once a week, Groupon says. The Home & Garden e-mail presents six offers, similar to how flash-sale sites, such as ideeli and Eziba, present multiple brands within one promotional e-mail. The first Home & Garden offers included an online discount deal for art e-retailer GreatBigCanvas.com and local offers for piano-tuning services and house painting.

The category-specific distribution is another way for Groupon to present subscribers with more personalized offers. Last summer, Groupon launched Personalized Deals, which presents Groupon members offers based on their stated interests and prior purchase history.

Groupon has more than 35.7 million subscribers in North America. Groupon declined to provide more details about the new offering.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jake Nickell / E-Commerce

What one web retailer learned from a bricks-and-mortar test

Threadless has closed its one physical store but found other ways to get its artist-designed ...

FPO

Devika Girish / E-Commerce

Eight lesser-known uses of beacons for retailers

Beacons, which communicate with consumers’ smartphones, are most often used to welcome shoppers to stores ...

Advertisement