April 6, 2011, 4:31 PM

ShopNBC hires a vice president for jewelry, health and fashion

Annette Repasch becomes at least the second QVC executive hired by rival ShopNBC.

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ValueVision Media Inc., which owns and operates ShopNBC and ShopNBC.com, said today it has hired Annette Repasch as vice president of soft lines. She takes over on May 2 and reports to the president of ShopNBC, Bob Ayd, who worked with Repasch when both were at ShopNBC rival QVC.

ShopNBC.com is No. 89 in the Internet Retailer Top 500 Guide. Repasch will oversee merchandising strategy and product development for ShopNBC’s jewelry and watches, health and beauty, and fashion and accessories product categories.

Her previous job was as senior vice president and general merchandise manager at Stage Stores Inc., a Houston-based department store chain that operates 780 locations in 39 states. The chain’s stores operate under the Bealls, Palais Royal, Peebles, Goody’s and Stage names.  Previously, she was vice president and general merchandise manager for QVC, part of Liberty Media Corp., No. 11 in the Top 500 Guide. She oversaw the apparel and accessories business for QVC.

Prior to his hiring at ShopNBC last year, Ayd was QVC’s executive vice president and chief merchandising officer.

"Annette is an outstanding merchandising executive with extensive experience and a proven track record of delivering results both strategically and creatively," says Ayd. "She has tremendous passion for our industry and for the customer. I've had the pleasure of working with her in the past, and now look forward to her contributions in driving the business and as a valued addition to our leadership team."

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