April 5, 2011, 9:13 AM

buySAFE Ratchets Up ToolKing.com’s Conversion Rate by 11.3%

With buySAFE present, ToolKing.com saw close to one additional sale for every thousand website visitors.

Arlington, VA and Lakewood, CO (April 5, 2011) – buySAFE, Inc., a leading provider of brand building and website conversion solutions, and ToolKing.com the premier internet tool retailer, ranking in the Top 500 of all internet retail sites by the industry trade publication Internet Retailer determined during a recent A/B test that buySAFE materially increased their website conversion rates and sales while also improving the overall customer purchase experience.

ToolKing.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were convincing. The use of buySAFE increased ToolKing.com’s website conversion rate by 11.3%. The test was conducted over a multi-week period in February and March 2011. The results were highly statistically significant with hundreds of thousands of visitors and over 2,000 orders included in the test.  With buySAFE present, ToolKing.com saw close to one additional sale for every thousand website visitors, resulting in significant increases in sales and profits from using the buySAFE solution.

“We are committed to delivering the best selection of products and services at the lowest possible prices to our valued customers,” said Ben Skigen, E-Commerce Director at ToolKing.com. “Our vision is to continue to add high-quality products and improve our services. buySAFE is a big part of this vision and has proved with extensive A/B testing the significant lift conversion lift the service provides. The feedback we received directly from our buyers showed that they appreciate the added confidence and peace of mind buySAFE brings to purchasing online.”

“We are proud to be partnered with ToolKing.com and also proud of the positive impact buySAFE is having on their business.” said Jeff Grass, President & CEO of buySAFE, Inc. “The validation of buySAFE through testing and the very positive feedback received from both merchants and buyers is the driving reason why buySAFE continues to grow exponentially and add new merchants everyday.”

About buySAFE

buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 2.5 billion views of the buySAFE Seal each year, 20 million guaranteed purchases and over 4,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About ToolKing.com

In 1978, Tool King began as a small retail store chain in Denver, Colorado, selling hammers and power tools to craftsmen and do-it-yourselfers. As the Internet grew, Tool King became ToolKing.com and quickly became one of the world’s most popular online tool dealers. ToolKing now operates a 10,000 square foot Superstore in the foothills of Lakewood, Co and is recognized as a 2011 Hot 100 Retailer by Internet Retailer.  For more information, visit: http://www.ToolKing.com

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