The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Sally Beauty Supply Gets a Social Commerce Makeover on Facebook
World’s largest professional beauty supply retailer makes social shopping look good for its Facebook fans.
San Francisco, CA – March 31, 2011 – Today Adgregate Markets, the leader in secure social commerce solutions, announced that Sally Beauty Supply LLC has launched Adgregate’s ShopFans™ to enable secure social shopping for its customers on Facebook. ShopFans will enable the beauty supply retailer’s more than 48,000 Facebook fans to complete transactions directly within the social network. Sally Beauty Supply is offering a promotion within its Facebook store of free shipping on orders of $50 or more.
Sally Beauty Supply will leverage ShopFans to turn conversations into conversions and measurable results for the retailer on Facebook. Sally Beauty Supply’s Facebook fans will also be able to promote and share products via the social ‘hooks’ within Facebook, without being redirected to another website, resulting in fewer required clicks and higher conversions for Sally Beauty Supply.
“We recognize the importance of building customer loyalty and referrals within Facebook,” said Mike Spinozzi, President of Sally Beauty Supply. “We selected Adgregate Markets because ShopFans allows us to strengthen relationships with our customers while virally promoting and purchasing products. ShopFans lets us focus on delivering the best consumer experience possible.”
ShopFans allows retailers to create stores inside Facebook and harness the relationships that naturally occur within the context of social media. Retailers can use ShopFans to reward loyal customers and keep them engaged by giving Facebook-exclusive offers. Fans can share product information with their friends and get feedback from them. The store can be customized to match the look and feel of the brand. Retailers can track the entire shopping experience, from purchase intent to purchase conversions, for all of its fans. Sally Beauty Supply and Adgregate are members of the LINK Marketplace, a community that offers pre-built integrations to third party ecommerce applications.
“Internet users are spending more time on Facebook than any other website, so it makes sense to bring shopping directly to customers on the social network,” said John Underwood, COO of Adgregate Markets. “ShopFans introduces an entirely new sales channel for retailers like Sally Beauty to utilize, and explore. Thanks to all social hooks built into our social commerce technology, retailers can increase their brands’ Facebook fan base exponentially.”
ShopFans is the preferred Facebook social commerce solution for more Top 500 Internet Retailer clients than any other solution provider. Unlike existing social commerce solutions offered in Facebook, ShopFans has won the public endorsements from security and privacy heavyweights, Symantec's VeriSign, McAfee, and TRUSTe, and is the only secure social commerce solution in the market.
About Sally Beauty Supply LLC
Sally Beauty Supply LLC is the world’s largest retailer of professional beauty supplies by store count, offering more than 6,000 salon quality products for hair, skin and nails. The company serves its retail customers and salon professionals at over 3,060 stores in the United States, Canada, Puerto Rico, Mexico, Chile, United Kingdom, Germany, Ireland, Belgium, France and Spain. For further information, visit www.SallyBeauty.com or call 1-800-ASK-SALLY for the store nearest you.
About Adgregate Markets
Adgregate Markets is the leading provider of secure advertising and social commerce solutions. ShopFans™ turns social shopping on Facebook from conversations into conversions and is the only secure social commerce solution in the market. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. SecureAds™ are the world's most secure ads for customer engagement. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. Adgregate has received numerous industry awards for its innovative advertising technology, including ad:tech’s White Hot Company, TechCrunch50 Finalist, and AlwaysOn OnMedia 100 Winner, recognizing the top private companies in digital media and advertising. For additional information, please visit www.adgregate.com.