April 1, 2011, 1:42 PM

Baby clothing retailer Estella aims to dress up its site with help from Niche Retail

Estella is the latest client for the e-commerce services of Niche Retail.

Stefany Moore

Associate Director of Research

Niche Retail LLC has a new client for its e-commerce services in luxury children clothing designer Estella. 

New York City-based Estella offers designer baby clothing made from sustainable materials.  “This alliance allows Estella to focus on product development and growing the brand, while leaving our e-commerce efforts to the experts,” says Estella founder Chike Chukwulozie.

Niche Retail will utilize Magento’s open source e-commerce software to enhance Estella’s current site, enhance brand recognition and boost conversion rates, Niche Retail says.

“We see huge growth potential for Estella, and we believe our experiences in online retail and management of direct-to consumer web sites, in addition to our expertise with Magento, will deliver optimal results for estalla-nyc.com,” says Niche Retail president Jeff Grice.

Niche Retail, No. 401 in Internet Retailer’s Top 500 Guide, designs, builds and operates its own web stores, as well as more than 20 e-commerce sites for consumer goods manufacturers, including Bugaboo.com and Clek.com.  The retailer also provides web strategy, warehousing and logistics and business intelligence services for its clients.  

Niche Retail also has a new look to its web site this year.  The site features interactive blogs, information about the retailer’s history and casual workplace atmosphere, as well as details on the retail web sites it operates for brand manufacturers.

“The new web site showcases the work we do with our partners,” says Grice.  “It also provides a place to express our ‘Niche’ perspective on retail, e-commerce and technology trends.”

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