March 31, 2011, 5:02 PM

Victoria’s Secret Pink appoints a CEO

Denise Landman takes over the top spot at the brand designed for young women.

Thad Rueter

Senior Editor

Lead Photo

Denise Landman

Victoria’s Secret Pink has a new CEO, says parent company Limited Brands Inc.

Denise Landman has won promotion to that job from her previous job as president of Victoria’s Secret Pink, a brand designed for teens and college-aged women. Victoria’s Secret is No. 18 in the Internet Retailer Top 500 Guide.

 “This promotion recognizes Denise for her exceptional leadership in guiding Pink to industry-leading growth and profitability,” says Sharen Turney, president and CEO, Victoria’s Secret. “Her drive for results and her unwavering commitment to growing the business culminated in Pink achieving its first billion-dollar sales year in 2010.”

Pink last had a CEO in 2006. Victoria's Secret wanted to put another CEO in charge of Pink not only because of its recent success, but because Pink has become more like a formal division than a brand within the apparel company, a spokeswoman says.

Landman joined Limited Brands in 1999 as vice president of merchandising and hosiery for Victoria’s Secret Stores.

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