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If consumers always visit eBay first, it will benefit sellers in the end—even if shoppers don't purchase on eBay every time, eBay says. "We want to give them the most choice," says Steve Yankovich, vice president of mobile for eBay. "We want shoppers to always start with us."
That's a tall order in an era when a web shopping trip is as likely to start on Google or Facebook as Amazon or eBay. But eBay is counting on cool mobile features and the convenience of PayPal to help make the eBay marketplace once again a top e-retail destination.