March 17, 2011, 11:08 AM

Chico’s hires an apparel veteran as its head of marketing

Celia Rao Visconti comes from women’s clothing retailer New York & Co.

Thad Rueter

Senior Editor

Lead Photo

Chico’s FAS Inc., a multichannel retailer of women’s apparel and accessories, has hired Celia Rao Visconti as senior vice president of marketing. She reports to Cinny Murray, brand president of Chico’s.

Chico’s is No. 190 on the Internet Retailer Top 500 Guide.

Rao Visconti comes from New York & Co. Inc. She was executive vice president and chief marketing officer for the women’s apparel retailer, No. 257 in The Top 500 Guide. She also worked as senior vice president of marketing and communications for Andrew Marc Inc., and held marketing jobs with Tommy Hilfiger USA and Giorgio Armani.

“As we move the Chico's brand forward and increase our presence in the market, we continue to develop innovative marketing initiatives to further connect with our consumer," says Murray.  "Celia's extensive background in retail marketing will play an integral role in this strategy and we are thrilled to have her on board."

Jenn McClain, Chico’s director of e-commerce marketing, will speak at the Internet Retailer Conference & Exhibition 2011 in a session entitled “Discovering, defining and reaching hidden market segments.” 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

FPO

Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...

Advertisement