March 14, 2011, 10:29 AM

Affiliate marketing technology firm VigLink raises $5.4 million

The company will use the financing for product development and geographical expansion.

Lead Photo

VigLink Inc., which helps bloggers and other providers of online content earn money by sending traffic to e-commerce sites, says it has raised $5.4 million in a funding round, the company’s second. The round was led by Emergence Capital, with existing investors Google Ventures and First Round Capital also taking part.

Kevin Spain, principal at Emergence Capital, has joined the board of directors of the affiliate marketing technology provider. VigLink says it has raised a total of $7.3 million. The company plans to use the new financing for product development and expansion into new markets.

“VigLink broke new ground by automating affiliate marketing and delivering meaningful incremental revenue,” Spain says. “This round of funding cements VigLink’s position as market leaders and will accelerate the pace of the company’s already impressive growth.”

VigLink also says it has added several executives to its advisory team: Jeff Clavier, founder and managing partner of VigLink investor SoftTech VC; Auren Hoffman, CEO of RapLeaf; Kristopher Jones, founder and former CEO of Pepperjam; and Stuart Larkins, a former DoubleClick  and Performics executive.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement