March 8, 2011, 8:45 AM

Strangeloop Partners with Exclusive Concepts to Speed up Web Sites for Yahoo Merchants

Strangeloop offers an easy-to-implement solution to the complex challenges of front-end web performance optimization.

VANCOUVER, British Columbia-- Strangeloop, a leading provider of website acceleration solutions, has partnered with Exclusive Concepts, Inc. to offer its proprietary Site Optimizer service to Yahoo! store merchants worldwide.

Yahoo! Merchant Solutions is the largest hosted platform for ecommerce stores, with more Internet Retailer® Top 500 retailers using Yahoo! than any other hosted solution. Exclusive Concepts, the leading resource for online stores seeking to convert online shoppers into loyal buyers, provides a breadth of marketing services – from advanced search engine marketing to conversion testing – to more than 800 merchants around the world. As an authorized Yahoo! partner, Exclusive Concepts will be the exclusive provider of Strangeloop’s website acceleration technology to this market.

“We pride ourselves on bringing best-in-class, enterprise-quality solutions to online retailers of all sizes,” said Scott Smigler, CEO of Exclusive Concepts. “After comprehensive testing with Strangeloop’s Site Optimizer service, we saw an increase in conversion rates of up to 40%. We are very excited to add this service to our suite of resources for our valued online retailers. Our partnership with Strangeloop will bring online retailers of all sizes access to best-in-class technology that was previously only available to large enterprises.”

There is an established body of research that demonstrates the relationship between website speed and conversion, revenue, page views, and customer satisfaction, but until recently only large online retailers have had the resources to invest millions of dollars in optimizing the performance of their ecommerce sites.

The Strangeloop Site Optimizer is the only automated web performance optimization solution that functions at the scale demanded by global ecommerce sites and enterprise applications. Through partners like Exclusive Concepts, Site Optimizer can be offered as a hosted service, making Strangeloop’s advanced optimization technology accessible to businesses of all sizes.

“We are very excited about teaming up with Exclusive Concepts,” said Strangeloop CEO Jonathan Bixby. “We know that website speed affects businesses of all sizes, not just huge players like Amazon and eBay. But the cost of investing in the neverending work of hands-on performance tuning is too prohibitive for ‘mortal companies’. Through Exclusive Concepts, we can help level the playing field for smaller businesses, and in the current economy, this is something we feel really good about.”

How the Strangeloop Site Optimizer works

Strangeloop offers an easy-to-implement solution to the complex challenges of front-end web performance optimization. The Strangeloop Site Optimizer -- which is available as a cloud-based service, a hardware appliance, and a virtual appliance -- transforms optimization from a lengthy and complex coding process into an automated function performed in real time by an intelligent appliance.

Companies like Petco, Travelocity, Visa, Sodexo, and O’Reilly Media have implemented the Strangeloop Site Optimizer to speed up their websites. As a result, they've achieved dramatic gains in key metrics:

  • Increased sales by 13%
  • Increased conversions by 9%
  • Increased organic search traffic by 10%
  • ROI within weeks

About Strangeloop

Strangeloop is a leader in providing front-end web optimization solutions that enable companies to speed up the page load times of their websites and enterprise applications. Founded in 2006, Strangeloop’s original product offering was the Strangeloop AS1000, a delivery-focused accelerator for ASP.NET. In 2010, the company launched Site OptimizerTM, a next-generation web performance solution that offers a powerful set of features that work together to provide roundtrip reduction, rapid rendering, and dynamic browser caching. Site Optimizer is specifically designed to simplify web content optimization from a lengthy and complex coding process into an automated function. Site Optimizer makes Strangeloop’s website optimization capabilities available to companies in different environments: as a hardware appliance, as a virtual appliance, and as a service via the cloud. Strangeloop is based in Vancouver, BC. For more information, visit www.strangeloopnetworks.com.

About Exclusive Concepts

Exclusive Concepts, Inc. is an award-winning marketing resource for growing online stores. Since 1997, the company has specialized in helping ecommerce merchants identify and implement proven strategies to accelerate their revenue without the overhead. For the past nine years, Exclusive Concepts has been an Authorized Yahoo! Small Business Partner, helping retailers create and execute successful online marketing strategies through a set of service offerings that include conversion testing, website optimization, search engine marketing, lifecycle email marketing, and a suite of hosted conversion improvement software. Exclusive Concepts was listed in the INC 5000 in both 2009 and 2010. For more information, visit www.exclusiveconcepts.com.

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