Levi Strauss & Co. has hired a former Apple Inc. executive as its global chief marketing officer.
Rebecca Van Dyck was senior director of worldwide marketing and communications for Apple, helping to promote such products as the iPhone, iPad, iPod and iTunes. At Levi Strauss, she will oversee marketing strategies for all Levi brands and the apparel company’s consumer communication channels.
Van Dyck started working for Apple in January 2007. Between 1994 and 2006, she worked for the Wieden + Kennedy advertising agency, where she was global account director for Nike Inc., No. 48 in the Top 500 Guide. She help craft the shoe retailer’s “Just Do It” campaign, Levi Strauss says.
"Becca is a world-class marketer whose deep understanding of consumer behavior and innovative approach to engaging with consumers will help take the Levi's brand to the next level," says Robert Hanson, president of the global Levi's brand. "Her proven success in creating and managing consistent and disciplined marketing experiences across diverse geographies and cultures will be a tremendous asset."