March 3, 2011, 11:24 AM

Facebook sets the pace in online ad growth

From 2008 to 2010, U.S. online display ads on Facebook grew 475%.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

As marketers spend more of their advertising budgets online, they’re focusing more and more on Facebook, research firm eMarketer says.

In 2010, U.S. online display advertising revenue on Facebook was $1.21 billion, up 116% from $560 million in 2009 and up 476% from $210 million in 2008, eMarketer says.

In a comparison eMarketer compiled of Facebook, Yahoo, Google and AOL for the years 2008-2010, it noted that Yahoo sites consistently accounted for the largest volume of U.S. online display ad revenue. But though Yahoo accounted for six times Facebook’s online ad revenue in 2008, at $1.31 billion to Facebook’s $0.21 billion, by 2010 Yahoo was ahead of Facebook by only 19%, at $1.44 billion to $1.21 billion.

Here’s how eMarketer listed the U.S. online display ad revenue (in billions of dollars) for the four ad venues for 2008, 2009 and 2010:

Yahoo $1.31, $1.25, $1.43

Facebook $0.21, $0.56, $1.21

Google $0.19, $0.51, $0.47

AOL $0.58, $0.51, $0.47

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement