March 3, 2011, 11:24 AM

Facebook sets the pace in online ad growth

From 2008 to 2010, U.S. online display ads on Facebook grew 475%.

Lead Photo

As marketers spend more of their advertising budgets online, they’re focusing more and more on Facebook, research firm eMarketer says.

In 2010, U.S. online display advertising revenue on Facebook was $1.21 billion, up 116% from $560 million in 2009 and up 476% from $210 million in 2008, eMarketer says.

In a comparison eMarketer compiled of Facebook, Yahoo, Google and AOL for the years 2008-2010, it noted that Yahoo sites consistently accounted for the largest volume of U.S. online display ad revenue. But though Yahoo accounted for six times Facebook’s online ad revenue in 2008, at $1.31 billion to Facebook’s $0.21 billion, by 2010 Yahoo was ahead of Facebook by only 19%, at $1.44 billion to $1.21 billion.

Here’s how eMarketer listed the U.S. online display ad revenue (in billions of dollars) for the four ad venues for 2008, 2009 and 2010:

Yahoo $1.31, $1.25, $1.43

Facebook $0.21, $0.56, $1.21

Google $0.19, $0.51, $0.47

AOL $0.58, $0.51, $0.47

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Will Devlin / E-Commerce

Three simple steps to reducing shopping cart abandonment

Payment options, a shopping cart that holds a customer’s items while she ponders the purchase ...

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

Advertisement