March 3, 2011, 11:24 AM

Facebook sets the pace in online ad growth

From 2008 to 2010, U.S. online display ads on Facebook grew 475%.

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As marketers spend more of their advertising budgets online, they’re focusing more and more on Facebook, research firm eMarketer says.

In 2010, U.S. online display advertising revenue on Facebook was $1.21 billion, up 116% from $560 million in 2009 and up 476% from $210 million in 2008, eMarketer says.

In a comparison eMarketer compiled of Facebook, Yahoo, Google and AOL for the years 2008-2010, it noted that Yahoo sites consistently accounted for the largest volume of U.S. online display ad revenue. But though Yahoo accounted for six times Facebook’s online ad revenue in 2008, at $1.31 billion to Facebook’s $0.21 billion, by 2010 Yahoo was ahead of Facebook by only 19%, at $1.44 billion to $1.21 billion.

Here’s how eMarketer listed the U.S. online display ad revenue (in billions of dollars) for the four ad venues for 2008, 2009 and 2010:

Yahoo $1.31, $1.25, $1.43

Facebook $0.21, $0.56, $1.21

Google $0.19, $0.51, $0.47

AOL $0.58, $0.51, $0.47

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