A Forrester report points out challenges faced by some business-to-business firms working online.
SiteBuilder software platform solved problems.
Sausalito, Calif., March 2, 2011– ChannelNet made significant improvements to the underlying technology and added functionality to Hunter Douglas Europe’s SiteBuilder supported network of brand, dealer, and portal web sites. The upgrade delivers a significant enhancement in overall system performance for consumers and web site administrators.
ChannelNet’s patented ChannelNet SiteBuilder software platform provides the technology framework and functionality for multichannel solutions, from self-help portals to integrated sales channel microsites to entire networks of marketing and sales web sites. Hunter Douglas’ SiteBuilder upgrade benefits include:
- Enhanced interconnection of its many pre-built business components.
- Expanded capability to integrate with existing applications, systems, and proprietary technology.
- Accelerated deployment of feature-rich solutions, including support of mobile devices.
- Additional simple, point-and-click tools for non-technical users to manage their solutions and web sites including localizing content and updating content and graphics.
- Improved integrated marketing measurement and reporting to support managing local dealer web sites across all European countries.
"The graphical interface makes it easier for Hunter Douglas’ country managers and dealers to localize their web sites," says Scott Engstrom, ChannelNet Director of Global Programs.
“Hunter Douglas is a global leader in connecting the online to in store shopping experience,” says Paula Tompkins, ChannelNet CEO and founder. “The Hunter Douglas Europe web site upgrade demonstrates Sitebuilder’s continued high performance and Hunter Douglas’ commitment to evolving its multichannel strategy with our technology.”
For 25 years ChannelNet has been the leading provider of multichannel marketing solutions for the home improvement, automotive, retail and financial services industries. ChannelNet’s patented software, SiteBuilder™, allows customers to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet’s solutions include networks of corporate, brand and sales channel websites, personalized microsites, guided selling tools, and communication portals. Visit www.channelnet.com for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).