The Top 500 apparel chain plans to expand its reserve online, pick up in store program, as well as its presence in China.
Annual web sales grow, but falter in Q4 at Skechers
Web sales rose 22.1% in 2010, but fell 15.4% in Q4.
Shoe manufacturer and retailer Skechers USA Inc. had a good e-commerce year overall in 2010.
For the year ended Dec. 31, Skechers, No. 354 in the Internet Retailer Top 500 Guide, reported:
- Web sales increased 22.1% year over year to $27.6 million from $22.6 million.
- Total sales increased 38.9% to $2 billion from $1.44 billion in 2009.
- Retail sales increased 27.6% to $410.7 million from $321.8 million in 2009.
- Net earnings grew year over year 148.8% to $136.1 million from $54.7 million.
“In 2010, we broadened our product range with increased kids offerings, fresh fitness styles and a larger assortment of boots,” says CEO Robert Greenberg. “We see numerous opportunities to continue to strategically grow our business around the world.”
Internet Retailer calculates the web accounted for 1.4% of total sales in 2010 compared with 1.6% in 2009.
For the fourth quarter:
- Skechers did not break out Q4 web sales in its annual report filed recently with the U.S. Securities and Exchange Commission. But based on earlier year-to-date sales, Internet Retailer calculates web sales in the fourth quarter declined 15.4% to $6.6 million from $7.8 million. A spokesman for Skechers’ external investor relations firm says the decline in Q4 web sales stems from a drop in online sales for Shape Up, a line of shoes for toning and conditioning.
- Total sales increased 17% to $454.6 million from $388.6 in 2009.
- Net earnings decreased year over year 88.5% to $3.2 million from $27.9 million.
Internet Retailer calculates the web accounted for 1.5% of total sales in 2010 compared with 2% in 2009.