In its second-largest acquisition, Amazon buys the company for $970 million.
Social media specialist Andrew Davison will direct all marketing for the footwear company.
Crocs Inc. has hired Andrew Davison, an experienced social media and online marketing executive, to head up all advertising and marketing campaigns for the footwear manufacturer and retailer.
“Davison brings a wealth of marketing, branding and project development and innovation experience to Crocs,” says president and CEO John McCarvel. “As new integrated marketing campaigns are developed and implemented, Davison will serve as a valuable resource and leader.”
Prior to Crocs, Davison was senior director of digital innovation at advertising agency Crispin Porter & Bogusky, where he led the team that developed the EpicMix social media application for the Vail ski resort in Colorado. Skiers at Vail wear special ski passes embedded with radio frequency technology and scanned at ski lifts. The system records their skiing activity and identifies their current location on the ski trails, enabling skiers and their friends to use a mobile app or web site to find and communicate with each other and see data such as the distance each skier has covered. The application is integrated with Facebook and Twitter, providing Vail with marketing exposure as participating skiers spread their information through social media.
Earlier in his career, Davison co-founded interactive marketing agency Texturemedia, where he was CEO from 2001 to 2008. While at Texturemedia, Davison helped to develop and implement custom marketing campaigns and web marketing applications for clients including Wells Fargo, Aspen Skiing Co. and health services company Kaiser Permanente.
Crocs is No. 151 in the Internet Retailer Top 500 Guide.