February 24, 2011, 10:30 AM

Opening the employee book on Facebook

For online retailers, younger might be better when it comes to running social media.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

Mike Jansma

Social media is hot, but many merchants may not know how to make sure the right staff members oversee the marketing and merchandising channel, says Mike Jansma, CEO of online jewelry retailer GEMAffair.com.

He will speak at the Internet Retailer Conference & Exhibition 2011 about how to effectively manage a social media strategy in a session entitled “Meet the Facebookers: Finding the right person for the social marketing job."

“When it comes to Facebook and other social media sites, the best person to hire to manage these accounts is someone who has experience with the platform and enjoys spending time on the site as a user,” Jansma says. “That’s where ‘20-somethings’ come into play. In this session, we’ll discuss why this age group is ideal for running your social media campaigns and provide tips and tricks on managing campaigns.”

Jansma will be joined in his presentation by GEMAffair.com’s “20-something” social media manager, Nicole Pepe. “Hearing from both the boss and the social media manager, session attendees will see how to capitalize on the general Facebook knowledge that comes with an active user managing a Facebook campaign to meet the goals established for your business.”

Internet Retailer’s editors asked Jansma to speak because of his extensive experience in e-commerce. An early adopter of Internet retailing, he started selling jewelry online in 1996 and has built GEMAffair.com into one of the leading gemstone and jewelry retailers on the web.


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