February 22, 2011, 9:06 AM

Locayta launches “Locayta Shop Window” shopping widget for online retailers

Locayta Shop Window offers retailers the ability to add additional sales channels which can be deployed wherever a retailer might otherwise use display advertising on third party sites.

London, 26th January 2011- Locayta, one of the leading providers of site search and online merchandising solutions, has launched Locayta Shop Window, a click-to-buy shopping widget that online retailers can deploy on third party sites as a quick and cost effective way to extend their online presence.

Locayta Shop Window offers retailers the ability to add additional sales channels which can be deployed wherever a retailer might otherwise use display advertising on third party sites. It operates as a virtual retail store and is activated by a simple click or mouse-over on the retailer’s image, video or text advertisement.

Consumers can browse and search the retailer’s product catalogue in Locayta Shop Window, as well as view the product detail page, add items to a wish-list and add or remove items to a checkout basket. When consumers are ready to purchase, their checkout basket is automatically transferred to the checkout page on the retailer’s eCommerce site.

Locayta Shop Window is made possible through an innovative web-service developed by Locayta which stores and indexes product data independently from the retailer’s site. The shopping widget queries the web-service directly and therefore doesn’t require any changes to the retailer’s eCommerce site, yet it supports the full merchandising feature-set of Locayta’s merchandising platform Locayta ESP, including behavioural product recommendations, display advertising and visual merchandising. Locayta Shop Window is highly configurable and customisable, offering multiple templates, landing pages and selected catalogued products tailored to the retailer’s needs.

André Brown, Locayta CEO explains. “Online retailers are demanding innovative and proactive ways to increase the reach of their online stores as well as achieving more value from their display advertising on third party sites. Locayta Shop Window delivers on both of these objectives by providing a virtual retail store within the context of a display advert on a third party site. Locayta Shop Window offers an innovative way to create additional sales channels. It is quick and easy to implement and doesn’t require any changes to the retailer’s eCommerce site. Locayta Shop Window would be ideal for those retailers looking to implement a quick win, particularly in the busier trading periods”.

For more information please visit:  http://www.locayta.com/ecommerce-merchandising/Locayta-Shop-Window

About Locayta

Locayta is one of the leading online merchandising and onsite search solution providers, serving more than one hundred customers worldwide. Locayta enables eCommerce businesses to take total control over their online sales performance with the most advanced behavioural and search driven merchandising technology available, Locayta ESP TM. Locayta ESP is a highly configurable, real-time merchandising platform that is easy to integrate with eCommerce sites.

Uniquely, Locayta ESP covers the complete range of merchandising disciplines on a single platform, providing a dynamic, robust and scalable merchandising solution that delivers increased online revenue and reduced costs. Locayta has offices in the UK and the USA.http://www.locayta.com

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