February 22, 2011, 11:11 AM

Living Direct names a new vice president

Peter Keller started with the niche e-retailer in 2001.

Stefany Moore

Research Analyst

Lead Photo

Living Direct Inc., a consumer appliance and niche product e-retailer, has promoted Peter Keller to vice president. 

Keller joined Living Direct, No. 259 in Internet Retailer’s Top 500 Guide, in 2001 as an intern and has since held various positions. During the last five years he was as director of product development.  “We recognize him as a vital asset to the organization,” says Rick Lundbom, CEO of Living Direct.  “This promotion demonstrates that, while also providing Peter more opportunities to guide our future success.”

In his new position, Keller will continue to focus on product sourcing, but will also assume additional business development and management duties.  “As vice president, I’ll continue to help guide our company to our twin goals of having passionate customers that rave about us and to become the magnet for top talent,” Keller said.

Living Direct owns and operates such e-commerce sites as Living Direct.com, CompactAppliance.com, PortableAirShop.com, Kegerator.com, SimplyDehumidifiers.com, WineCoolerDirect.com, IceMakerDirect.com and HotWaterSource.com.

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