February 22, 2011, 11:11 AM

Living Direct names a new vice president

Peter Keller started with the niche e-retailer in 2001.

Lead Photo

Living Direct Inc., a consumer appliance and niche product e-retailer, has promoted Peter Keller to vice president. 

Keller joined Living Direct, No. 259 in Internet Retailer’s Top 500 Guide, in 2001 as an intern and has since held various positions. During the last five years he was as director of product development.  “We recognize him as a vital asset to the organization,” says Rick Lundbom, CEO of Living Direct.  “This promotion demonstrates that, while also providing Peter more opportunities to guide our future success.”

In his new position, Keller will continue to focus on product sourcing, but will also assume additional business development and management duties.  “As vice president, I’ll continue to help guide our company to our twin goals of having passionate customers that rave about us and to become the magnet for top talent,” Keller said.

Living Direct owns and operates such e-commerce sites as Living Direct.com, CompactAppliance.com, PortableAirShop.com, Kegerator.com, SimplyDehumidifiers.com, WineCoolerDirect.com, IceMakerDirect.com and HotWaterSource.com.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Will Devlin / E-Commerce

Three simple steps to reducing shopping cart abandonment

Payment options, a shopping cart that holds a customer’s items while she ponders the purchase ...

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

Advertisement