February 16, 2011, 12:52 PM

Digital marketing agency PointRoll promotes a sales exec to CEO

Robert Gatto also will oversee ShopLocal, which offers online versions of newspaper ads.

Thad Rueter

Senior Editor

Lead Photo

Robert Gatto

Digital marketing agency PointRoll has a new CEO. Robert Gatto previously was the company’s senior vice president of sales. He replaces former CEO Jason Tafler, whom the Pennsylvania-based company said resigned so he could be closer to his family in Canada.

Gatto will also lead ShopLocal LLC, a division of PointRoll that hosts online versions of newspaper circulars for multichannel retailers. PointRoll is owned by Gannett Co., a newspaper chain.

Among Gatto’s tasks is to improve PointRoll’s interactive rich media offerings, the company says. During his job as a sales executive, he helped the company achieve double-digit revenue growth in 2010.

"PointRoll is in a very strong position, coming off of its most successful year ever with an even stronger 2011 predicted," Gatto says. "We're uniquely qualified to deliver the next generation of display ad technology, delivery and engagement. Jason has done an amazing job getting PointRoll to this position, and he will be missed."

Sarah Ripmaster will take over Gatto’s previous job. She was PointRoll’s vice president of major accounts.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement