The Top 500 apparel chain plans to expand its reserve online, pick up in store program, as well as its presence in China.
Maritz Real-Time and ViVOtech Accelerate Real-Time Promotions and Loyalty Services for Mobile and NFC
Maritz Real-Timeand ViVOtech have announced a strategic partnership to provide real-time promotion and loyalty services into mobile and near field communication platforms for retailers and payments providers.
Barcelona, Spain (February 15, 2011) – Maritz Real-Time(MRT) and ViVOtech today announced a strategic partnership to provide real-time promotion and loyalty services into mobile and near field communication (NFC) platforms for retailers and payments providers. Maritz Real-Time is a solutions innovator at the nexus of transactional marketing and customer engagement. ViVOtech, the NFC software and systems company, provides the essential components required to deliver an enriched mobile commerce experience for consumers.
Unveiled at GSMA Mobile World Congress, the alliance combines ViVOtech’s NFC mobile commerce platform with MRT’s delivery of real-time data-driven rewards and redemption services. The combined offerings will trigger consumer behavior at the optimal points of interaction and transaction with retailers, payments providers and their partners.
The partnership will provide retail and payments clients with customized services that engage customers with behavioral-based incentives and communications delivered where and when they have the greatest impact, offered on emerging NFC-enabled smart phones and existing mobile handset models.
“This partnership helps create a powerful ecosystem that’s able to offer real-time customer engagement through every channel before, during and after purchase,” said Thad Peterson, managing director of Maritz Real-Time.
Maritz Real-Time Customer Engagement® platform provides technology and services for existing or new promotional or loyalty programs. Clients can easily and quickly create programs that function across multiple channels, including mobile (outside of store), location-based mobile (in/near store), POS in-store, and online (email, web and social media). MRT’s patent pending mobile loyalty application is the first to provide rewards points and redemption capabilities in real-time on every mobile and NFC handset device.
“A new standard in mobile loyalty and marketing is emerging as a result of our partnership with MRT that will continue to forever change how businesses interact with their customers and deliver value,” said Mohammed Khan, president and founder of ViVOtech.
ViVOtech provides software and systems to enable rich mobile commerce for consumers and retailers. Its solution includes mobile wallet components, patented OTA (over-the-air) provisioning, TSM (trusted service management), NFC touch point management, and loyalty/coupon management software; and NFC payment acceptance terminals designed to work with both emerging NFC-enabled smartphones and multiple existing mobile handset models with add-on NFC accessories. ViVOtech products are in use by prominent retailers, banks, processors, and mobile network operators in more than 35 countries.
About Maritz Real-Time
Maritz Real-Time (MRT) is building a new industry standard at the nexus of transactional marketing and customer engagement that activates desired behavior at the optimal points of conversation and transaction with retailers, payments providers and their partners. The Maritz Real-Time Customer Engagement® platform incorporates POS, Mobile and Online applications to deliver individualized messaging and incentives when and where they have the most impact – before, during or after a transaction. MRT’s cross-channel platform collects and optimizes customer data that drives retention and increases spend and frequency from single store to system wide. MRT’s innovative products and services are based on the neuroscience of human behavior – an essential ingredient of the Maritz brand heritage in loyalty marketing. For further information on MRT offerings see www.maritzrrtr.com or contact: James Miller, Maritz Real-Time at Jamie.Miller@maritz.com
ViVOtech, the NFC (near field communication) software and systems company, enables enriched mobile commerce solutions for in-store payment, loyalty, marketing, and merchandising. Merchant, mobile, payment, web and advertising companies use ViVOtech solutions to enhance customer experience and grow their business. ViVOtech’s NFC software and systems are the broadest, most tested and deployed worldwide. Founded in 2001, Silicon Valley-based ViVOtech provides the key building blocks of the NFC ecosystem – smart applications, wallet and provisioning software, and point of sale systems. Join the NFC revolution at http://www.vivotech.com