The social network says acquiring Gnip will help companies better understand what consumers and other brands are saying across Twitter.
Former Google Sales Executive Joins Edo Interactive
Mark Marinacci becomes chief revenue officer, responsible for driving Edo's advertising sales strategy.
NASHVILLE, Tenn. and CHICAGO, Feb. 1, 2011 /PRNewswire/ -- edo Interactive, a pioneer in digital and mobile advertising solutions, today announced the appointment of Mark Marinacci as Chief Revenue Officer. Marinacci will be responsible for driving edo's advertising sales strategy.
"Mark is a strong addition to our executive team, and his experience will be instrumental as we move to the next phase of edo's growth," said edo CEO Ed Braswell. "His solid track record of advertising sales and his experience building partnerships with national merchants will continue to shape edo's position as a market leader in digital advertising."
By leveraging pre-existing global payment and mobile networks, edo's patent-pending performance marketing platform enables brand advertisers to drive targeted and measurable content and offers to consumers. This new model of digital incentives known as Prewards® motivates desired purchase behavior for brand advertisers and delivers real savings to consumers.
"When I saw the value of edo's solutions to advertisers I was immediately impressed," said newly appointed CRO, Mark Marinacci. "During my eight years at Google, I worked closely with top brands to help them understand how data and consumer insight could help them engage end users. I look forward to continuing this at edo and pushing it further, helping marketers bridge the gap between online insight and purchase behavior at POS. I am excited to have brands understand the full value of edo's advertising solutions including real time analytics for both online and in-store customers and being able to touch customers through multi-channel communication methods. edo's marketing platform will revolutionize digital advertising and I am excited to once again be on the forefront of groundbreaking technology."
Prior to joining edo Interactive, Marinacci was with Google where he was most recently the Head of Retail Industry, working across both client and agency partners to serve Google's largest retail brands. Prior to that he was the Team Manager for Business and Industrial Markets. In this role Marinacci helped Fortune 500 brands understand Google's platform and apply Google tools to solve communication and marketing challenges. Before joining Google, Mark was with HotJobs, a YahooCompany, where he held various roles in the sales organization.
About edo Interactive, Inc.
edo Interactive is a leader in digital and mobile advertising solutions, leveraging everyday payment networks to connect brands with consumers. edo's comprehensive marketing platform employs advanced analytics and loyalty solutions to create value for consumers, brand advertisers and financial institutions. For more information, please visit www.edointeractive.com.