For Jack Ma, executive chairman of Alibaba Group Holdings, today is an extremely busy and lucrative day because the company he founded 15 years ...
Still Google accounts for nearly 68% of all U.S. searches.
Bing continues to make gains in the search market, but it still has a ways to go to catch Google, according to January data from web measurement firm Hitwise, a subsidiary of Experian.
Bing accounted for 12.8% of all U.S. searches in January, a 20.8% gain in share of searches by U.S. Internet users compared to 10.6% in December.
Bing cut into the search share of both Google and Yahoo. (Bing provides the search technology for Yahoo sites, but Yahoo decides how results are displayed.) But even with a 2.4% dip in Google’s market share, the search giant continues to dominate the U.S. search market. Google’s market share fell from 69.7% in December to 68.0% in January. Yahoo’s market share fell 4.0%, from 15.2% in December to 14.6%.
Hitwise also found that Amazon.com Inc., No. 1 in the Internet Retailer Top 500 Guide, captured 11.3% of all paid clicks on search ads in January. While that is a 5.8% dip from 12.0% in December, it more than doubled the next retailer, Target, which accounted for 5.2% of paid clicks.
Two-word queries were the most common Internet searches in January by length, accounting for 23.6% of all searches, a 2.9% dip from December. One-word queries were next at 23.4%, a 0.8% decline. While both represented slight decreases, longer search queries—five to eight words—were up nearly 5% from December to January.