February 7, 2011, 9:17 AM

E-commerce stocks advance as Shutterfly soars

The Internet Retailer Online Retail Index gained 4% last week, ahead of the broader market.

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Shares of Shutterfly Inc. rose nearly 30% last week after the online retailer of photo-related services reported a 25% increase in revenue for 2010 compared to the prior year.

Shutterfly led the way as 19 of the 25 stocks in the Internet Retailer Online Retail Index advanced for the week, and the index as a whole gained 3.99%. That put it well ahead of the broader stock market, as the Dow Jones Industrial Average gained 2.27% last week and the Standard & Poor’s 500 Index advanced by 2.71%.

Shutterfly’s fourth quarter and 2010 financial report beat analyst estimates, commented Lazard Capital analyst Colin Sebastian, who advises his clients to buy the e-retailer’s stock. “With better than expected performance in each product segment, we believe that Shutterfly continues to consolidate market share—leveraging product innovation, quality and customer service,” Sebastian told clients in a note on Shutterfly’s results.

Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:

• Shutterfly, 29.8%

• DemandTec, 12.7%

• Bidz.com, 10.4%

• Digital River, 9.4%

•VistaPrint, 7.9%

Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:

• 1800Flowers.com, -2.8%

• U.S. Auto Parts Network, -1.6%

• American Greetings, -1.6%

• United Online, -1.3%

• Bluefly, -1.2%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc. and VistaPrint Ltd.

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