February 7, 2011, 4:25 PM

Annual e-commerce sales grow 18% for Dillard’s

The web grew almost six times faster than stores as total sales increased 2%.

Mark Brohan

Research Director

Lead Photo

Regional department store chain Dillard’s Inc. finished 2010 with strong e-commerce sales. So strong, in fact, the web grew almost six times faster than stores.

Dillard’s, No. 132 in the Internet Retailer Top 500 Guide, won’t break out its full year-end earnings until early next month.

But in updates already supplied to Internet Retailer for its listing in the forthcoming 2011 Top 500 Guide and in the chain’s recently released January sales report, Dillard’s says:

  • E-commerce sales grew 17.8% to $120 million from $101.9 million in 2009.
  • Total sales increased about 2% to $6.019 billion from about $5.899 billion in 2009.
  • Comparable-store sales increased 3%.

 Internet Retailer calculates the web accounted for 2% of total sales compared with 1.7% in 2009.

 Dillard’s doesn’t break out quarterly web sales. But for the 13 weeks ended Jan. 30, the company reported:

  •  Total sales increased about 6.2% to $1.913 billion from about $1.801 billion for the same period in the prior year.
  • Comparable-store sales increased 7%.

Dillard’s is investing considerable resources in its online channel. Last month the retailer announced it will locate an Internet fulfillment center in Maumelle, AK, to support the continuing growth of its online store. Dillard’s signed an agreement to purchase a distribution facility formerly owned by Target Corp. (No. 21) and create over 300 new jobs central Arkansas.

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