February 3, 2011, 3:33 PM

Jo-Ann Stores sews up a 17.4% web sales increase

The multichannel fabric and crafts retailer saw web and total sales rise in 2010.

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Jo-Ann Stores Inc. had a good year online.

For the fiscal year ended Jan. 29, Jo-Ann reported:

  • E-commerce sales of $44.5 million, up by 17.4% from $37.9 million in 2009.
  • Total sales of $2.07 billion, a 3.5% increase from $2 billion in the prior year.
  • Same-store sales increased 3.5% for the fiscal year compared with a 3.1% increase last year.

Internet Retailer estimates the web accounted for 2.1% of total sales in 2010, compared with 1.9% in 2009.

Jo-Ann Stores operates JoAnn.com, No. 263 in the Internet Retailer Top 500 Guide.

The company says it will announce full-year and Q4 earnings March 9.

For the fourth quarter, Jo-Ann reported:

  • Web sales of $15.9 million, a 29.3% increase from $12.3 million in the prior year quarter.
  • Total sales were $624.1 million, up year over year by 3.6% from $602.2 million.
  • Same-store sales increased 2% compared with a same-store sales increase of 4.4% for the fourth quarter last year.
  • Large-format store total sales increased 1.8% to $330.6 million, compared with about $324.8 million in the fourth quarter last year.
  • Same-store sales for large-format stores increased 0.7% compared with an increase of 3.1% in the prior year quarter.
  • Small-format store total sales of $277.6 million, up by 4.6% from about $265.4 million.
  • Same-store sales for small-format stores increased 3.8% compared with an increase of 6.1% in the fourth quarter last year.

Internet Retailer estimates the web accounted for 2.5% of total sales in Q4 of 2010, compared with 2.0% in the prior year quarter.

Jo-Ann operates 751 stores in 48 states.

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