February 2, 2011, 12:12 PM

Let it snow

Lands’ End reaches out to consumers socked in by a blizzard with online deals.

Lead Photo

From Dallas to Boston, millions of people are sitting snowbound at home today, and apparel e-retailer Lands’ End wants to keep them from catching cabin fever. The e-retailer today is hosting contests, giveaways and activities online via its Facebook and Twitter pages.

Lands’ End was hosting a “Twitter Storm” party at the hashtag @LandsEndPR from 10 a.m. to 2 p.m. Central today during which it will give away 50 prizes. The first post from the Wisconsin-based Lands’ End team encourages attendees to post photos of the snow. “We’re snowed in here in WI…how’s the view out your front window? …Show us what you’ve got!”

Twitter Storm party hosts will post trivia questions about weather throughout the party and award prizes to the first right answer. Lands’ End chief marketing officer Susan Sachatello says the activities are designed to capture the interest of consumers online during the whiteout. “We know our customers will naturally be online and want to offer a way to engage with our brand in a fun, topical way.”

Lands’ End has nearly 2,500 followers on Twitter, although anyone can attend the party. The retailer also lists nearly 510,000 fans on its Facebook page, which the company says also will feature contests and activities throughout the day. Activities appear to be contained within the social network realm—there was no mention of the snow day activities on LandsEnd.com as of 10:30 a.m. Central. Lands’ End is a subsidiary of Sears Holdings Corp., No. 8 in Internet Retailer’s Top 500 Guide.

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