In its second-largest acquisition, Amazon buys the company for $970 million.
The company cites emphasis on measureable results for e-commerce clients as the reason for the change.
DALLAS -- (February 1, 2011) -- Responding to the desire for a brand that better defines the company’s role in driving client success, international e-commerce and e-business consultant RAZOR360 announced today that it is rebranding under the name Amplifi Commerce. Ownership and management will remain the same and no staffing changes are expected. The company, which provides multi-channel commerce and interactive marketing services to international brands including Calendars.com, Claire’s Stores, Fox Head Racing, Furniture Row, Laura Mercier and Sportsman’s Warehouse, will begin transitioning to the new name beginning this week. The process is anticipated to be completed by April 2011 with a new website, social media channels and more. “This is a very important and exciting day for our team,” says Corey Mellick, president and CEO of Amplifi Commerce. “We work to make a positive, measurable difference for our clients, and we want our brand to embody that. The new name reflects our mantra: Your Purpose. Our Passion.” Amplifi Commerce will consist of the following divisions to serve the needs of its clients’ various e-commerce and e-business challenges:
- Amplifi Business
- Roadmaps and planning, financial analysis, commerce readiness, commerce operations
- Amplifi Interactive
- User experience, creative studio, digital marketing
- Amplifi Technology
- Technology assessments, architecture design, platform optimization, commerce implementing, back-end third party integrations
- Amplifi Operations
- Hosting, application management, multi-channel fulfillment, customer care
The renewed company will continue to provide expert services and consulting from website user experience optimization and backend platform integration to cross-channel customer experience management and social and mobile marketing strategies. Amplifi Commerce relies on its deep cross-functional expertise within the commerce lifecycle to extrapolate and comprehend the unique business challenges faced by clients trying to excel online. Based on an organization’s online maturity, Amplifi provides a proprietary framework for assessing not only what organizations can and should do, but how to execute their plan in coherent phases to create maximum impact while mitigating risk.
About Amplifi Commerce
Amplifi Commerce, formerly RAZOR360, is a leading provider of multi-channel commerce and interactive marketing services enabling clients to navigate and thrive in today’s digital economy. The company’s e-commerce and e-business consultancy provides business strategy, digital marketing, technology implementations and operational management solutions that make a measurable difference to brands across the globe including Calendars.com, Claire’s Stores, Fox Head Racing, Furniture Row, Laura Mercier and Sportsman’s Warehouse. Amplifi Commerce is headquartered in Dallas, with offices in Chicago, Los Angeles and New York. For more information, please visit www.amplificommerce.com.