January 31, 2011, 12:19 PM

Lowe’s names a new e-commerce chief

Doug Robinson takes responsibility for Lowes.com, replacing Steven Stone.

Don Davis

Editor in Chief

Lead Photo

Home improvement retailer Lowe’s Companies has named a new e-commerce chief, one of several changes in top management.

William D. (Doug) Robinson will assume responsibility for Lowes.com, No. 81 in the Internet Retailer Top 500 Guide, as part of his new responsibilities as senior vice president of customer support services. Robinson had most recently been vice president of store operations and special projects, which included oversight of the company’s contact center.

Robinson takes over management of Lowes.com from Steven M. Stone, who had been chief information officer until leaving the company earlier this month. Stone was replaced by Michael K. Brown, who has the title of executive vice president and CIO.

Lowe’s also announced the following executive changes:

  • Larry D. Stone, president and chief operating officer since 2006 will retire June 2, his 42nd anniversary with Lowe’s. The company does not plan to fill his position.
  • Robert J. Gfeller Jr., who served as senior vice president of marketing for 10 years before moving to merchandising in 2009, has been promoted to executive vice president of merchandising. He replaces Charles W. Canter who is retiring in March.
  • Rick D. Damron, senior vice president of logistics since 2009, has been named executive vice president of store operations, replacing Brown, the new CIO.
  • Richard D. Maltsbarger, vice president of strategic planning, has been named senior vice president of strategy.

“These outstanding leaders have been instrumental in the development and execution of Lowe’s current business plan as well as the strategic initiatives that will drive our future success,” says Robert A. Niblock, chairman and CEO. “They know our company, our customers and the marketplace and are well-prepared to excel in their new roles.”

Robinson, the new chief of e-commerce and customer support, served as the first president of Lowe’s Canada from 2005 to 2007 after serving as a district manager in Lowe’s U.S. store unit. Before joining Lowe’s, he was president and CEO of Arxx Building Products in Ontario, Canada, and president and CEO of Beaver Lumber Co. in Toronto.


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