January 31, 2011, 3:41 PM

Former ATG and SAP execs join Elastic Path

The e-commerce tech company names new chief strategy and technology officers.

Lead Photo

Cliff Conneighton

Elastic Path Software Inc., a provider of e-commerce technology, has appointed former Art Technology Group executive Cliff Conneighton as chief strategy officer and former SAP executive Sal Visca as chief technology officer.

“Cliff and Sal will provide our customers with the e-commerce expertise and technologies required to help them rapidly grow their online revenue,” says Harry Chemko, CEO of Elastic Path.

Conneighton will not only help develop Elastic Path’s business strategy but serve as general manager of the company’s e-commerce consulting and research division, Elastic Path says.

Conneighton most recently was principal of Conneighton Group, an advisory firm focused on e-commerce technology. Earlier, he was senior vice president of marketing for Art Technology Group, an e-commerce technology provider where he worked from 2003 to 2008. ATG was recently acquired by Oracle Corp.

Prior to ATG, Conneighton was co-founder and CEO of iCOMS, an e-commerce services provider, and chief marketing officer of BBN Planet, an early provider of Internet networking technology. He has also worked in marketing and product development for Lotus Development Corp., now a unit of IBM Corp., Digital Equipment Corp. and Texas Instruments. He was also a vice president at technology research and advisory firm Gartner Inc.

Visca will be responsible for developing Elastic Path’s long-term technology strategies and heading up efforts to bring to market new e-commerce technology applications.

Visca previously worked as chief technology officer for business intelligence systems provider Business Objects, where he led the technical due diligence efforts that resulted in the company’s acquisition by SAP. He went on to become chief technology officer for SAP’s technology development group.

Prior to Business Objects, Visca worked as a software development executive at IBM.

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